Breckenridge was part of the Vail Resorts who launched the brand new EpicMix pass this season. Epicmix announced their final numbers a few days ago and they are quite impressive! Of all the Vail Resorts using the EpicMix pass Nearly 100,000 guests activated EpicMix accounts this season, generating over 35 million social impressions and racking up over 55 billion vertical feet of skiing and snowboarding at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, CA. EpicMix passes not only tracks all your vertical feet but it combines technology to digitally capture your ski and ride experience and share it with friends and family via facebook and foursquare like “buttons”. Learn more about the EpicMix Pass.
Nearly 100,000 Vail Resorts guests activated EpicMix accounts this season which roughly accounts for an almost 15-percent adoption rate by eligible guests. Also, almost 40,000 guests downloaded the EpicMix application to their mobile phone.
So overall, not only are people loving the Breckenridge, Keystone and other Vail Resorts mountains but they are loving being social about it too! This pass tracked your vertical feet, ski runs and rewarded "buttons" (in true foursquare style only cooler names and achievements) and combined it all to be shared or bragged about with your buddies via facebook, twitter and you could manage your account on-line.